CES 2021: the upcoming online-only tech expo [Details]

CES 2021: the upcoming online-only tech expo [Details]

CES 2021 is the first major event on the calendar for consumer electronics news in 2021, even though things are going to be different this year due to the Covid-19 pandemic. 

A press release on the CES website originally put the CES 2021 dates at January 6-9, however those dates have since shifted to January 11-14, 2021.

It’s new online format might be a bit off-putting, but for those of us looking forward to seeing the latest and greatest in tech, it’s still the epicenter of the tech world with big names like Sony, Samsung, LG, AMD, Microsoft and more all taking part in the event.


Monday, Jan. 11: Morning 
7:00 – 7:30 AM EST – Hisense
8:00 – 8:30 AM EST – LG Electronics and Bosch
9:00 AM – 9:30 AM EST – Samsung Electronics and HERE Technologies
10:00 – 10:30 AM EST – Panasonic and Philips and Skyworth
11:00 – 11:30 AM EST – Canon and TCL and Mercedez-Benz

Monday, Jan. 11: Afternoon 
Noon – 12:30 PM EST – Magna International and Kohler
1:00 – 1:30 PM EST – Intel/Mobileye
2:00 – 2:30 PM EST – OMRON Healthcare
3:00 – 3:30 PM EST – Caterpillar and CTA’S 2021 Tech Trends to Watch
4:00 – 4:30 PM EST – Schneider Electric and Taiwan Tech Arena
5:00 – 5:30 PM EST – Sony

Because it’s all online this year, we won’t be converging on the Las Vegas Convention Center like we do every January. Amid health precautions and global lockdown measures, events are shifting online – and, much like the E3 gaming expo and other shows, CES 2021 is an “all-digital” conference.

What we’re expecting to happen this year, then, is for the biggest brands to host their own live-streamed announcements – think Sony, LG, Samsung and the like – with smaller companies either managing their own streams or possibly coming together in CES-themed showcase videos.

The CTA, the company behind the event, says that it’s opening a virtual show hall that exhibitors will be able to show off their wares and answer questions from attendees and retailers about their new products. The CTA says we’ll be able to hold meetings of up to 30 people at a time and chat in real-time with one another.

During keynotes and press conferences we’re expecting to hear about the latest and greatest in tech, new 4K and 8K TVs, headphones, laptops, smartphones, drones, speakers and more that are heading our way next year.

Most of these events will be open to the public, but some will be behind a pay wall that only CES 2021 attendees can access. To that end, it’s worth registering early if you know you want to see what’s coming next in tech as it could take a few days for the CTA to verify your information.

In a typical year, CES takes over Las Vegas for nearly a week, with tech brands and press coming from all over the world to meet, make deals, and cover the latest announcements all together. How any of that will happen when it’s online-only is kind of hard to foresee, but it’s something the CTA has been hammering out for months, so we’re expecting things to run smoothly.

Future CES events have definitive dates, too. CES 2022 and CES 2023 are scheduled for January 5-8, while CES 2024 is pencilled in for January 9-12.

CES 2021: how to register

Registration for CES 2021 is available now to the public now at the CES website. In terms of cost to the average public, the CTA plans to charge a $149 fee. The fee will apply to most attendees, including retailers, but like in past years, credentialed journalists and analysts will be exempt.

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